The Duni brand

"Brand enhancement through people, food and drink"

"Duni is a strong and well-known brand which is going well. Based on an already stable platform, we will now build further and develop our values and the offering we provide to our customers."

So says Duni's Corporate Marketing and Communications Director, Tina Andersson.

"No one can have failed to notice the increased interest in food and cooking in recent years. Chefs enjoy rock star status. The cuisine of unfamiliar countries gives rise to new habits. Old restaurant concepts give way to new ones. Gourmet food can be bought in the street. In brief, a lot is happening, it's happening fast, and impressions from the market are numerous and inspiring. As far as Duni is concerned, it's now a question of forging an even clearer link between the brand and interior design, food, drink, people and the shared experience around the set table."

"It's never been more important to think from the customer's perspective. For a restaurant or hotel, the entire design concept is important. The set table represents an inspirational part of the overall offering that our customers provide to their guests. Duni's products are part of the overall design. Therefore, we will develop our way of supporting and inspiring the endeavours of innkeepers and restaurateurs to accentuate and underscore their interior design concept."

Main sponsor of Bocuse d’Or 2014

For Duni, 2014 very much involves coming closer to food, drink, people and the shared dining experience. Among other things, Duni is one of the main sponsors of Bocuse d’Or, which will be held in Stockholm in May. The competition is regarded as a European cooking championship, with chefs participating from 20 countries. Bocuse d’Or takes place over the same weekend as the Gastro Nord food and drink trade fair, and leads up to the world championship in Lyon in 2015.

"Bocuse d’Or fits in perfectly with our ambitions to vitalise Duni's brand profile around food and interior design, and can be used by Duni's entire international organization."

Tina Andersson believes that the special-designed range entitled Designs for Duni^® provides a good example of Duni's ability to create something out of the ordinary in terms of design. Designs for Duni^® is a clear concept in which known designers create exceptional product ranges. With the concept, Duni is successfully climbing up the value chain, while at the same time infusing the brand with modern values.

"In 2013, Duni also launched a number of exciting, innovative products," says Tina. "One example is a round pizza carton made out of bagasse – a resource-efficient material with a strong environmental profile – which has been developed in close cooperation with one of our customers."

"I believe in increased cooperation with our customers," concludes Tina. "The restaurant and hotel industry is full of knowledge, experience, drive and innovative thinking. The key to our continued successful development of the Duni brand lies in listening to, and assimilating, what the restaurant and hotel industry has to offer."

• This is Duni
• CEO statement
• 2013 in brief
• Financial targets
• Strategy
• Duni's markets
• Trademarks and design
  • The Duni brand
  • Design
• Growth areas
• Business areas
• Production and distribution
• Corporate social responsibility
• The share

"I believe in increased cooperation with our customers. The restaurant and hotel industry is full of so much knowledge, experience, drive and innovative thinking," says Tina Andersson, Duni's Corporate Marketing and Communications Director.