Design

"Design is an important basis for Duni's success"

"Design is extremely important, since it's the customer's initial impression of our product," says Karin Nyhuis, Head of Design at Duni. Design adds value, makes the products stick out, and is thereby able to achieve more.

"Good, modern design makes a vital contribution to Duni's success, and is often a key factor. Since Duni is a market leader, we must be at the forefront."

Karin Nyhuis and her team work on the design of the products 12-18 months in advance. Thus, identifying trends and receiving the right inspiration are key factors.

"I acquire inspiration in many different ways," says Karin. "Often, it's enough to look at how people are dressing and how they furnish their homes, to observe details in shop windows, or to see the design concept in restaurants and hotels".

Many sources of inspiration

"I also gain inspiration from books covering trends in interior design and colour schemes, by visiting stores, and by attending international trade fairs, such as "Heimtextil" in Frankfurt, "Maison & Objects" in Paris, and "Formex" in Stockholm. Other important sources of inspiration are, of course, trend magazines and the Internet. Once a year, I travel to New York to seek out new trends."

All the impressions gained are consolidated and adapted to the different target groups. Each year, Duni replaces approximately 25% of its product range, to ensure that the Company conveys the image of being one step ahead. Just as in the fashion industry, seasonal collections are important: spring, Easter, summer, autumn, winter and Christmas are the seasons that dictate Duni's product range strategy. For 2014, Duni has created four design categories: "The raw chic", "Cosy way of living", "Journeys through times" and "Nature’s evolution".

"The growing interest in environmental issues among customers is a major source of inspiration. We can express environmental awareness through color and design. The new design category, "Nature’s evolution" is a good example of this."

• This is Duni
• CEO statement
• 2013 in brief
• Financial targets
• Strategy
• Duni's markets
• Trademarks and design
  • The Duni brand
  • Design
• Growth areas
• Business areas
• Production and distribution
• Corporate social responsibility
• The share

"Design means everything," says Karin Nyhuis, Head of Design at Duni